Brand Manager

Address:Ile de France
Phone:+33 (0)6 89 87 72 38
With 13 years' experience working on Store Solutions and thanks to my knowledge of the Retail business i leverage my skills to participate in Toshiba GCS developpement and to reinforce its market share leader position in advanced Point-Of-Sale technology.

I learned a lot these past years as a Product and Brand manager and i want to take advantage of experience at commerce service and thus to take up a new challenge as an account manager.


December 2015 - present

Brand Manager – Self Service Solutions

Toshiba Global Commerce Solutions

I’m responsible for the promotion and strategies to grow the brand presence in the market and especially on the Self Service solutions (Self-Checkouts and Cash Management solutions)

  • Providing solutions management expertise advising marketing management on brand positioning and market trends
  • Define a short and long term business plan for the brand which adresses solution holes and distribution strategies.
    • Competition monitoring and analysis
    • Understanding customer needs and define gap analysis
    • Defining technical & functional specifications for new products/solutions
    • Initiated the distribution strategy with sales & channel manager to increase business and market share (Self-Service solutions)
  • Successfully developed and launched 2 new Cash Management solutions dedicated to European market that expand our market share.
    • Coordinating of all the different departments involved in solution development (research, design, manufacturing, testing & maintenance team
    • Coordinating & driving solution launch with marketing, sales & supply chain managers

    2 products developments & launches (Cash Management), 3 new customers referencing (Cash Management & Self Checkouts), 2 new distributors for Self-Service solutions within a year (and even less)

January 2014 - present

Product Manager

Toshiba Global Commerce Solutions

I’m responsible for

  • Analysing competition to monitor market trends
  • Managing the new products development by providing to the European & the Worldwide Marketing team input on new product requirements, competitive threats and go-to market issues.
  • The Toshiba GCS offering value proposition creation
  • Meeting with customers & prospects to introduce Toshiba GCS brand and portforlio
  • Working with the sales team to write responses to RFPs and pitch presentation
  • Developping partnerships to increase business through the channel (Roadshow, partner events, etc…)
  • Driving product launches (Announcement letters, Beta programs, email compaign, …)
  • Ensuring demonstration facilities correctly represents the current product portfolio from both a HW & SW perspective.

20+ products launches, 3+ very large RFPs wins (>5000 units each) over the 3 past years

September 2009 - December 2013

Pre-sales Specialist

IBM France / Toshiba GCS

I was responsible for

  • Providing pre-sales support to sales teams during the sales process.
    • Providing answers to questions in a Request for Information (RFI) or a Request for Proposal (RFP)
    • Positioning our solutions against competitive one
    • Assisting sales team in assessing potential application of company products and services to meet customer needs
    • Delivering Proof Of Concepts (POC)
  • Working with the country sales leader & the sales team to develop selling strategy.
  • Performing technical presentations of our solutions and live demonstrations.
  • Attending and participating in International trade shows (NRF, RBTE, Equipmag…) to promote products, solutions and services.
  • Testing & Benchmarking our new products and solution before they go to market
  • Anticipating how market and competitive factors will influence the selling of Toshiba Point of Commerce products & solutions
  • Training tiers 1 & tiers 2 business partners (ISVs) to integrate and sell our products
June 2006 - August 2009

Technical Team Leader

IBM France - Retail Store Solutions

I was responsible for

  • Organizing and running technical workshops for support team.
  • Writting dozens of guides and procedures (user manuals, service guides, course manuals …).
  • Managing critical situations and technical escalations
    • Primary point of contact for customers
    • Ensuring that incidents routing is done properly and that appropriate ressources have been engaged in the resolution.
    • Providing timely feedback to upper level management and to customer.
    • Providing details Root Cause Analysis documentation to problem management.
  • Ensuring that support team understands SLA.


September 1999 - July 2001

Polytech (ex-NFIO)

Université Paris XI

Nouvelle Formation d’Ingénieurs en Optronique
1ere et 2e année (classes préparatoires intégrées)


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